User Flow : Understanding your users journey


To develop a user-friendly piece of software, it's important to comprehend your users' needs. This process begins by establishing clear definitions for your user flows.

A user flow, also known as a user journey or user process, refers to the sequence of steps that a user follows while interacting with a product, service, website, or application to accomplish a specific task or goal. It outlines the path a user takes from the initial point of entry to the final outcome, guiding them through various stages of interaction, decision-making, and action.

User experience (UX) in software development

User flows are crucial in user experience (UX) design and product development, as they help designers, developers, and stakeholders understand how users will navigate through a system and identify potential pain points, areas of confusion, or opportunities for improvement. By mapping out user flows, designers can ensure that the user's interaction with the product is smooth, intuitive, and aligned with their needs and expectations.

User flow steps

A typical user flow might involve several key components:

  • Entry Point: This is where the user begins their interaction, such as landing on a website's homepage or opening a mobile app.
  • Steps: The series of actions the user takes to move towards their goal. This could involve clicking buttons, filling out forms, making selections, and more.
  • Decision Points: These are moments where the user needs to make choices that impact their path through the flow. For example, choosing between different options or products.
  • Feedback and Responses: The system's reactions or responses to the user's actions, often in the form of feedback messages, loading indicators, or confirmation notifications.
  • Completion: The desired outcome or goal that the user is trying to achieve, such as making a purchase, submitting a form, or accessing specific information.
  • Potential Exits: Any points at which the user might choose to leave the flow or abandon their task.
  • Error Handling: How the system handles errors or unexpected scenarios that might occur during the user's journey.

Creating user flows typically involves a combination of techniques like wireframing, flowcharts, diagrams, and prototypes. By understanding the paths users take and the interactions they have, designers can refine their designs to create more intuitive and user-friendly experiences. Iterative testing and refinement based on user feedback also play a crucial role in ensuring that the user flows align with user expectations and behaviors.

Creating your project

At Mashbo, we recognise that every client comes with unique user requirements. Our team is readily available to assist you in outlining your clients' needs and interactions. We will chart each action and reaction corresponding to distinct user personas.

To start on your journey, please reach out to Gavin at 0151 708 1924, or you can connect with our studio by sending an email to