The Vegan Society have been around for 70 years. More than just avoiding dairy and meat, the society look to avoid exploiting animals for any purpose. They promote alternatives to animal products, explaining that these are affordable and easy to find.
"Veganism is a way of living which seeks to exclude, as far as is possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose."
The Vegan Society were looking for a creative approach to their new site. An approach that would keep a balance between the sensitive nature of the organisation and the sense of strength, empowerment and change that they promote.
Our finished website shows off the strong branding and the powerful imagery of the organisation. The site provides a wealth of organisation news, national and international events, recipe resources, Vegan products and general advice. Members can donate and volunteer and companies can seek to use the Vegan trademark on their own products.
The finished site
See what you thik at: www.vegansociety.com