Yesterday in partnership with YouTube, our community brand, Creative Kitchen, held a special panel discussion event at Avenue HQ, giving attendees the chance to learn about how they can use YouTube to support their business growth and marketing.
The joint panel and discussion, designed to share valuable YouTube platform knowledge and tips, was attended by over 60 professionals and business entrepreneurs from across the creative, digital and tech sectors in Liverpool.
Hosted by Mashbo Managing director, Gavin Sherratt, the panel included Lucy Banks - YouTube’s Head of Content for Brands for Europe, Middle East and Africa. Lucy, who studied at the University of Liverpool, provided attendees with commercial insights from the platform alongside tips and advice to help inspire Liverpool’s next generation of creative business leaders.
Also in attendance were Andy Castell (1.4 million subs), Lucy Woods (181,000 subs) and Christian Hughes, creator of Toddler Fun Learning (596,000 subs) - three prominent YouTube creators from Liverpool who have successfully built businesses and communities through their YouTube channels.
FIFA Creator Andy, better known as AJ3, talked about how he uses his channel to post animated and entertaining pack openings and FIFA battles against the biggest members of his community, and has worked on branded content campaigns with the likes of XBOX, Dominoes and Nike. His most recent work has seen him host the Coca-Cola and Premier League trophy tour.
Meanwhile, Lucy Wood uses her channel to discuss important topics such as body image and self-confidence, using YouTube to build and grow a positive and supportive community. She also creates entertaining and light-hearted content around her university degree, along with shopping hauls, fashion trends and her travels.
Finally, Christian, the founder of video and content production company, Curly Productions, runs education based YouTube channels ‘How to be a Dad’ and ‘Toddler Fun Learning’.
Each creator shared information on how they got started, their experience on the platform, how they’ve grown their communities, and how they’ve successfully been able to leverage commercial success.
Lucy Banks, Head of Content for Brands - EMEA, commented: “Having studied at the University of Liverpool, it’s been fantastic to return to the city where it all started for me. Liverpool is a thriving and rapidly growing centre for creativity and business growth, so it was a real pleasure to share valuable YouTube advice, knowledge and insights with such an array of talented business leaders from across the city. We hope the event will equip them with plenty of knowledge to use YouTube as a valuable business and marketing platform in the future.”
Mashbo Managing Director and Founder of Creative Kitchen, Gavin Sherratt, said: "Today's event showcased just how powerful video content can be when properly leveraged and how YouTube can be used to grow and develop businesses and communities. Andy and Lucy are fantastic examples of the talent that is thriving in the Liverpool City Region. Creative Kitchen was established provide businesses of all sized access to knowledge sharing and best practice, so bringing a global company of YouTube's stature to Liverpool and connecting the brand with the incredible businesses and organisations that we have in the city has been a real honour for us. We're looking forward to seeing the expertise shared at the event being put into practice."